ULTRA LIQUORS, the leading independent liquor retailer and wine specialist, are very pleased to announce an active and supporting interest in this year’s 2014 Top 100 SA Wine Challenge.
‘All winning wines that suit the profile of our wine category will be considered for an initial listing in one or two of our key flag bearer stores.’ Wine GM Mark Norrish added: ‘If sales go well then these new listings may also ultimately gain entry into the successful e and hard copy wine catalogue promotion offers, with a print run of 800,000 copies. Existing listed Top 100 winning wines automatically enjoy this privilege which provides an extensive and extended sales opportunity.’
Ren Bootha, logistics manager at Top 100 commented: ‘This is really pleasing and should delight wineries. Sales are what matter at the end of the day and Ultra are canny mainstream operators. We are very pleased to be able to share this good news.
Robin von Holdt noted: ‘We love working with aligned businesses, leaders who demonstrably aid the brands and sales of Top 100 winning vineyards. This is what Mark and the Ultra team will bring.’
‘We are nationally recognised for looking after our customers wine needs.’ Mark Norrish concluded: ‘Ultra similarly recognise the rigour of the selection process applied by the Top 100 Challenge judges. We are more than happy to pass this knowledge and benefit on to our customers. The only proviso is that winning wines must display the Top 100 winning wines bottle sticker.’
Final notice for Early Bird entries ENDING THIS SUNDAY:
Entries are now streaming in with a positive flow of new ones, first time entrants from highly regarded vineyards as well as highly valued repeat entries. The Team is very happy with the marked and positive progress. Being both a more mature competition (year four) and one with a unique and strong market facing agenda , as well as no more (dreaded) book allocations, are both key positive contributing factors.
Please note that to qualify for the Early Bird discount rates, entries need to be both fully completed, and paid for, by Sunday 9th Feb.
