Those who read “Fifty Shades of Grey” will know wine plays a large part in the book. For one thing, the characters are always drinking it.

Fans of the book will be happy to learn that Ultra Liquors has launched a wine, inspired by the racy novel and upcoming movie “Fifty Shades of Grey”, due in cinemas on 13th February 2015.

Cleverly called “Fifty Shades of Grape”, this red blend of Merlot, Malbec and Viognier was specially selected and blended by an extremely highly rated winery.

The label is suggestive but elegant – conveying the message of a seductive red wine, that is smooth, balanced and juicy. A well-made and delicious red blend. Look at all the shapes, textures and nuances that appear on the label – how many shapes do you see? The label engages the consumer in discovering more on the wine – an intriguing story that is bound to satisfy.

The back label continues the theme depicted on the front – “Soft, juicy, a whisper of promise on the nose, a subtle but alluring bouquet. Palate reveals a glowing texture of refined silky notes, a
nurtured body, with waves of exhilarating classic flavours.”

“Fifty Shades of Grape” is only available at selected Ultra Liquor Stores nationally and retails at
R49.99

This is a limited release and will sell out fast so be sure to grab a bottle the next time you visit an Ultra Liquors.