USA becomes world biggest wine market as French drinkers cut down

The United States became the world’s biggest market for wine last year, beating France into second place for the first time as consumption slides in the country long seen as its natural home and Americans develop a greater taste for it.

U.S. consumers ‎bought 29.1 million hectoliters of wine in 2013, a rise of 0.5 percent on 2012, while French consumption fell nearly 7 percent to 28.1 million hectolitres, the International Vine and Wine organization OIV said on Tuesday.

U.S. drinkers are, however, still way behind in terms of consumption per head.

According to per capita figures that date from 2011, the average French person still gets through almost 1.2 bottles a week, about six times more than the average American. Nevertheless, the downward trend in consumption through recent years is fairly dramatic in Europe’s wine-drinking heartlands.


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