Vrede en Lust gets the most votes at JHB WineX 2009

Vrede en Lust particated in the recent 10th RMB WineX held at the Sandton Convention Centre. We are very proud to announce that our Viognier 2009 was voted at the 3rd best white wine on show by attendees. Overall, Vrede en Lust received more votes for the range of wines on show than any other winery!

We were delighted by the response, with the passionate Vrede en Lust team increasing direct sales from the show by 87.5% over WineX 2008! The Gauteng attendees really take their wine seriously and buy a lot of wine at WineX. We will definitely increase our commitment and investment in the Gauteng market in 2010.

The new Mocholate Malbec was our top seller at show, while the Boet Erasmus, Syrah, Sauvignon Blanc and Jess wines all did very well. Our Viognier is selling out fast, in stark contrast to a recent wine writer/judge’s comment that Viognier in South Africa is best off in a blend and should not be produced as a single cultivar!

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