Pepsi Max Revitalises The Taste Challenge

B&T adores the old Pepsi challenge. We don't particularly like Pepsi per se, but the challenge is a whole other matter.


Theory Crew Wins Dilmah Tea Account

Melbourne PR and influencer marketing agency Theory Crew has announced its partnership with popular tea company Dilmah. The agency is no stranger to amplifying global FMCG brands and is proud to be wo


Coca-cola Australia Snares Lebron James For Summer Sprite Spot

Coke Australia lands LeBron James for new campaign. Apparently Fatty Vautin & Robert DiPierdomenico weren't considered.


Daylight Agency Launches New Campaign For Almond Breeze Barista Blend

Despite the switch to Almond Breeze Barista Blend, B&T's editor's intestinal flora has worsened judging by the smell.

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Cub Announces Classic Collectables To Fire Up Footy Fans’ Thirst

Are you fighting off offers after listing "bottle cap collector" on your Tinder profile? Get set for more swipes here.


From George To Nigella? Australia Votes On Who Should Be The New Masterchef Judges

Thought the MasterChef fiasco was as cold as yesterday's leftovers. Well, B&T's reheating it in the microwave here.

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Whitley Neill Gin Appoints Alt/shift As Retained Pr Agency

Alt/Shift is thrilled to announce its appointment as the retained PR agency for Whitley Neill Gin; flagship brand of Halewood Wines and Spirits, which imports and markets a range of premium alcohol br


Fanta Unveils Glorious Got-themed Ad That Makes No Sense Whatsoever

The brief on this ad was clearly, "Here's a stack of cash, please deliver us the most indecipherable TVC possible".

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Schweppes & Betc Present: Heist In The Tropics

Schweppes has partnered with BETC to create its latest campaign: Heist in the Tropics. It all starts like a classic heist film. The robbers are on alert, ready to make their move. They?re trying to st


And The Winner Of The Best Aussie Beer For Quality And Price Goes To…?

Proving there's a survey for just about anything, comes this. Proving B&T will publish any old crap, comes this, too.

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