Beck?s Ice Takes A ?smooth? Jab At Kingfisher In New Spot


In a digital campaign, Beck?s Ice, the beer brand, directly questions the smoothness of the Kingfisher brand

 

Bacardi To Keep Advertising Budget Digital-focused, To Rope In Influencers


Focusing on whisky to drive its growth in India, Alcobev brand Bacardi will soon launch several of its international brands in the country. The company will keep its ad budget digital-focused and tie

 

Rohitash Srivastava Appointed Planning Head, Ogilvy North


Srivastava was previously the National head of Planning at Orchard Advertising, based in Bangalore

 

Domino?s Pizza Picks Pepsi In India, Ends 20-year Deal With Coca-cola


The PepsiCo portfolio of carbonated beverages of Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea will be sold across all Domino?s restaurants in India

 

Brandstand: Pop-up Brands For Festive Times


As the festive season kicks in, a trick that is missing is Pop-Up brands, experiences designed specially and solely for the period of this year, not available during the rest of the year. Possessing t

 
 
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