Coca-cola With Coffee Launches In The Us

Coca-Cola with Coffee launches in the US today: championed by the brand as a 'true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up, especially in today's work-fr


Wsta Sets Out Guidelines For Low/no Alcohol Product Names

With the rise in low/no alcohol products, the UK?s Wine and Spirit Trade Association (WSTA) has set out its recommendations for how to name and label low and no alcohol products designed as spirit dri


Coca-cola Hbc Widens Portfolio: ‘a Beverage For Every Occasion Around The Clock’

Coca-Cola Hellenic Bottling Company launched hard seltzer Topo Chico in five markets last month: just the latest example of how it's widening its reach across occasions with a portfolio now spanning f


Molson Coors Launches Vizzy Lemonade Hard Seltzer

Molson Coors is eying up lemonade as ?an emerging sub-segment of the seltzer space?: and will launch Vizzy Lemonade Hard Seltzer in April.


Activating Sustainability: 5 Ways To Refresh Your Approach In 2021

As more brands recognise the importance of sustainability, it becomes harder to stand out. Callum Saunders, head of planning at ZEAL Creative, looks at how brands should direct their messaging around


What’s Hitting The Shelves? New Year, New Products

From hard seltzers to alcohol-free gin, we take a look at some of the new products hitting shelves around the globe this month.

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Asia Continues To Dominate Global Beer Consumption: Kirin Report

Asia remains the top consuming region of beer for the 12th consecutive year, according to the latest report from Kirin Beer University.


Brewdog Offers Bars And Pubs As Vaccination Centres: ‘we Want To Help’

Craft brewer BrewDog is offering the use of its closed bars and venues as vaccination centres in the UK.

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How To Prepare Now To Ensure Your Drinks Brand Is A Success In 2021

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now,


What’s Hitting The Shelves? New Beverage Launches

From Pepsi cocoa cola to cognitive coffee, we take a look at some of the new products hitting the shelves around the globe this month.

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