Back To The Future For Matilda Bay And The Return Of Its Original Founder

One of the founding fathers of Australian craft brewing is making a comeback to the label he founded more than 35 years ago in a bid to reinvigorate the country?s original craft beer name.


Ailsa Bay Partners With Arc-net On Blockchain Whisky App

William Grant & Sons? Ailsa Bay has launched a blockchain whisky app in partnership with technology company arc-net.


Heineken 0.0 Launch Has Put The Brewer On The Back Foot In Malaysia

One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes


Corona Gears Up For Hard Seltzer Launch: ?we Believe Seltzers Are Here To Stay?

Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ?The refreshment characteristics of seltzers perfec


Pepsico: ?we?re Seeing Consumers Going After Functionality, Going After Health And Wellness, But Also Going After Indulgence?

It?s the key question for any company: What do consumers want? While health and wellness is an obvious trend, consumer demands are broader and more complex than that, according to PepsiCo?s CEO.


Aussie Beer Shares Its Recipe On Billboard Adverts

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ?disruptive marketing campaign for a disruptive new product? ? sharing its recipe on billboards across Australia.


Celebrity Tequila Vs Small Craft Brands: An ?ultra Premium? Battle

Following the landmark success of George Clooney?s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up


From Gin To Tonic: British Brands Look To Global Growth

British drink producers are making the most of global demand for British beverages, says the UK's Department for International Trade (DIT) - with some businesses even starting out with the internation


Alcohol Sold In Supermarkets Should Be Taxed More Than In Pubs, Suggests Think Tank

Should alcohol cost more in supermarkets? Should duty be determined solely by alcohol strength and not by product type? A UK think tank is exploring how alcohol duty could be reformed to focus taxatio


Rampant China Growth Fuels Expansion In The Barossa

The growing might of the immense Chinese wine market has been helping fuel a boom in the regions that supply it, not least in Australia?s south.

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