New Funding Granted To Usda-ars For Hops Research

The Brewers Association (BA) announced late last week that a grant of $900,000 has been awarded to the United States Department of Agriculture-Agricultural Research Service (USDA-ARS) for the 2018 fis


‘it’s Hip To Love Hops!’ Five Consumer Trends In Craft Beer

Craft beer is here to stay: but what are consumers looking for? And what does this mean for the craft brewing industry? The good news is that craft beer consumption continues to rise; but a new report


Nostalgia May Seem Nice – But Alcohol Brands Should Use With Care

An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal


Coca-cola Clear Launches In Japan

Coca-Cola Japan has launched a transparent drink called Coca-Cola Clear, which hits shelves nationwide this week.


Highland Spring Trials 100% Rpet Bottle

Natural source water brand Highland Spring is trialing a 100% rPET bottle in the UK, and will use the trial to gain insight into consumer perception of recycled plastics.


Ab Inbev Ceo: ‘beer Needs To Play The Natural Card More’

Beer is all about natural ingredients: and that’s something the industry needs to emphasize in order to appeal to today’s consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn fr


European Soft Drinks Industry Generates €185bn Revenue And Supports 1.7 Million Jobs

The European soft drinks industry makes a 'strong contribution' to the European economy, generating €185bn ($218bn) in revenue and supporting 1.7 million jobs across the supply chain, according to a


Aipia: ‘packages Need To Be Part Of A Customer Journey’

One of the themes of the AIPIA Americas Summit in New Jersey (June 4,5) was NFC (Near Field Communication) tags and AR (Augmented Reality).


Paulig & Magic Add Show How To Engage Millennials With Smart Coffee Packaging

Paulig and Magic Add have found success engaging millennials with its interactive coffee packaging.


‘bottled Water Is America’s Favorite Drink!’ Bottled Water Takes Top Spot In Us

Bottled water is the No.1 beverage product in the US (by volume) for the second year running, while carbonated soft drinks sales continue to decline, according to new figures from the International Bo

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