‘time For A Change’: Sodastream Mocks Coke To Promote Sustainability

People and animals sing about pollution while standing on an iceberg-sized heap of discarded plastic bottles


Creative Competition: 5 Questions With Absolut Vodka’s Frida Hyséus

"We want to continue to be a platform for young creative artists to express their visions," says Hyséus


Sodastream Ramps Up Efforts To Fight Plastic Ocean Waste

The company’s "Holy Turtle" cleans plastic pollution from ocean waters without harming marine life


Hennessy Teams With Ridley Scott For Bold New Cognac Campaign

Returning to advertising after 15 years, Scott is developing “Hennessy X.O.—Worlds of Greatness” commercial


Sprite’s Ads With Lebron James Beat ‘thirst’—and Declining Industry Trends

The Coca-Cola-owned brand has found bold new ways to feature James since his rookie days in 2003


“blended Is Better”: 5 Questions About Chivas Regal X Manchester United

Shefali Murdia, US Brand Director for Chivas Regal, on partnering with Manchester United


World Cup Watch: Budweiser Lights Up The Action With Noise-activated Cups

Beer giant and official World Cup sponsor Budweiser releases 80 million noise-activated Red Cups for soccer and football fans


Diageo Expands Responsible Drinking Campaign To Vr

"Decisions: Party's Over" seeks to engage consumers through innovation


Coca-cola Brings Augmented Reality To China City Can Series

Coca-Cola city can series with illustrator Noma Bar celebrates the people of China


Pepsi And Suntory Woo Japan’s Hardcore Cola Fans With J-cola

Crafted for Japan's hardcore cola fans, J-Cola from Pepsi and Suntory is inspired by iconic Hokusai painting

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