Pernod Ricard brand creates destination close to Tribeca Film Festival.
Drinks group to bring together Wild Turkey, Appleton Estate, Grand Marnier and Glen Grant brands.
Event will be staged in Soho townhouse.
Bars around the world are taking part in initiative.
Which? awards media business to a trio of agencies, while Ogilvy is out of Centrica pitch.
Which? awards media business to a trio of agencies, while Ogilvy is out of Centrica pitch.
The first event will be a whiskey and cheese tasting workshop.
Beer brand plans 12,000-square-foot space within giant new brewery.
Pernod Ricard Scotch whisky is launching three-year music strategy including partnership with Boiler Room.
The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.
