Hendrick's Gin toured its P.L.A.N.T activation across UK festivals this summer, inviting guests to take part in a scientific experiment.


Read Jose Cuervo sponsors margarita bar crawl & other experiential & event industry news & inspiration on Event

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Aperol, the Campari-owned alcohol brand, is bringing its 'Aperol Spritz Sundial Social' pop-up to London's Southbank.


Vodka brand Ketel One is set to stage a Dutch-style brunch event in collaboration with east London restaurant Paradise Garage.


Rum brand Mount Gay has teamed up with The Bourne and Hollingsworth Buildings to bring a taste of Barbados to London this summer.


Tequila brand Jose Cuervo is bringing its Tequila Town to Wilderness Festival, which runs until 6 August.


Gin brands including Plymouth Gin, Bathtub, Portobello Road, and Caorunn are set to appear at Gin Bop this year, which takes place on 18 August.


Stella Artois is celebrating Wimbledon with its 'Vantage Point' activation in London, inviting guests to watch tennis screenings as well as enjoy a range of experiences.


Beer brand Stella Artois is celebrating its sponsorship of Wimbledon with a 'Vantage Point' activation in central London.


Heathrow Airport is launching a range of destination-inspired ‘G&T-bags’ on 1 July to celebrate Heathrow Gin Festival.

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