Carlsberg six-packs will now be held together with an innovative new glue, which will dramatically reduce the brewery’s plastic use.
Global senior brand director Gianluca Di Tondo explains why they’re ditching taglines and changing their approach to attract young people around the world.
Copper Lager is aged in bourbon barrels and part of Bud’s ongoing push into the premium market.
PepsiCo broke from its typical R&D process to create this pod-and-bottle system for flavored water.
Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.
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Rémy Martin