A new alcoholic beverage called Haus thinks it can tap into younger consumers? desire for wellness even in their booze?and introduce a new type of drink to the U.S.

Go buy literally any other seltzer product instead.

Turns out you can go to court for planting the wrong potatoes.

Facebook may soon know if you?re holding a Starbucks cup or drinking Grey Goose vodka.

Carlsberg six-packs will now be held together with an innovative new glue, which will dramatically reduce the brewery’s plastic use.

Global senior brand director Gianluca Di Tondo explains why they’re ditching taglines and changing their approach to attract young people around the world.

Copper Lager is aged in bourbon barrels and part of Bud’s ongoing push into the premium market.

How do you come down from the high of performing in concert for thousands of adoring fans? One option available to John Legend is: with a glass of wine straight from his own collection.

PepsiCo broke from its typical R&D process to create this pod-and-bottle system for flavored water.

If you’ve ever doubted the needle-moving power of Twitter influencers, pour one out for Heineken. The Dutch beer brewer suffered a significant dip in consumer sentiment after one of its commercials