How That Pepsi Kendall Jenner Ad Taught Brands To Respond In This Moment

Brands are choosing a side. It?s a far cry from where we were three years ago, but some pledges of solidarity ring more sincere than others.


Heineken Tries, Fails To Play With Tired Gender Stereotypes In Alcohol Marketing

RIP the male-dominated beer commercial.

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How The Rock Took Over The Super Bowl

Dwayne Johnson multitasked during the big game, announcing the player lineups for Fox and starring in Super Bowl ads for two different brands.


These Are The Gifts ?fast Company? Editors Want For The Holidays

16 great gift ideas for anyone on your list.


Inside The Nonalcoholic Brewery Making The Year?s Most Exciting Beer

Athletic Brewing is just a year old, but it?s already making nonalcoholic beer cool.


Bacardi Just Found The Best Use For Plastic Straws Ever?turn Them Into Vinyl Records

The Straw Vinyl program takes old straws and spins them into limited-edition vinyl records.

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Pumpkin Spice Latte Lovers, Look Out! Starbucks Is Launching Its First New Pumpkin Beverage In 16 Years

Ecstacy or blasphemy? You can decide for yourself starting on Tuesday.


Millennial Booze Startup Haus Wants You To Ditch The Aperol Spritz

A new alcoholic beverage called Haus thinks it can tap into younger consumers? desire for wellness even in their booze?and introduce a new type of drink to the U.S.

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La Croix Sales Plummet As It Becomes Another Failed Experiment In Hipster Design

Go buy literally any other seltzer product instead.


Pepsi Is Suing 4 Indian Farmers For Potato Infringement

Turns out you can go to court for planting the wrong potatoes.

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