Inside The Nonalcoholic Brewery Making The Year?s Most Exciting Beer

Athletic Brewing is just a year old, but it?s already making nonalcoholic beer cool.


Bacardi Just Found The Best Use For Plastic Straws Ever?turn Them Into Vinyl Records

The Straw Vinyl program takes old straws and spins them into limited-edition vinyl records.


Pumpkin Spice Latte Lovers, Look Out! Starbucks Is Launching Its First New Pumpkin Beverage In 16 Years

Ecstacy or blasphemy? You can decide for yourself starting on Tuesday.


Millennial Booze Startup Haus Wants You To Ditch The Aperol Spritz

A new alcoholic beverage called Haus thinks it can tap into younger consumers? desire for wellness even in their booze?and introduce a new type of drink to the U.S.


La Croix Sales Plummet As It Becomes Another Failed Experiment In Hipster Design

Go buy literally any other seltzer product instead.


Pepsi Is Suing 4 Indian Farmers For Potato Infringement

Turns out you can go to court for planting the wrong potatoes.


Creepy Facebook Patent Uses Image Recognition To Scan Your Personal Photos For Brands

Facebook may soon know if you?re holding a Starbucks cup or drinking Grey Goose vodka.


How One Beer Company Is Ditching Plastic Six-pack Rings

Carlsberg six-packs will now be held together with an innovative new glue, which will dramatically reduce the brewery’s plastic use.


Heineken’s New Brand Strategy Will Definitely Not Leave You Guessing

Global senior brand director Gianluca Di Tondo explains why they’re ditching taglines and changing their approach to attract young people around the world.


Are You Ready To Drink Budweiser Beer Aged With Jim Beam Barrels?

Copper Lager is aged in bourbon barrels and part of Bud’s ongoing push into the premium market.

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