Patron Unveils a New High-End Smoked Tequila

Patron is pushing deeper into the high-end tequila field. The company plans to unveil a new premium offering Monday that brings a hint of smoke to the popular spirit.


Beer Caviar is a Thing at the World Cup

Sure, you’ve heard of beer and you’ve heard of caviar, but what about beer caviar? In honor of this year’s World Cup, Carlsberg has made what it claims to be the world’s first beer caviar.



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Macallan’s New Distillery Will Have 952 Bottles Of Whisky To Taste

Guests can sample some of Macallan's most expensive bottles during their visit.

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One Shot Of This Whisky Costs $65,000

Smashing all records, two bottles sell for $2 million.


Tequila Is Becoming More Than Just A Special Cinco De Mayo Drink

High-end tequila is in particular demand.


Coke Vs. Pepsi: The Biggest Soda Rivalry In History Is In Full Swing Again

Battling for a shrinking soda-loving population


Jim Beam And Budweiser Are Making A Beer Together

The collaboration will use Budweiser's beer and Jim Beam's bourbon barrels.


Stella Artois Recalls Beer Due To Risk Of Glass Particles In The Bottles

How to determine if your bottle is at risk.


This Sustainable, Trump-tariff-hiked Budweiser’s For You

But cans could cost more due to President Trump's tariffs are implemented

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