Kweichow Moutai


Kweichow Moutai on the The Future 50 via @FortuneMagazine

 

Beer will once again cost more at this year’s Octoberfest in Munich


If you’re heading to Oktoberfest in Munich, you’ll need a little more cash for beer. This year, liter mugs of beer at Germany’s Oktoberfest will cost 11.24 euros on average ($13.11), a 3.8% increase over last year.

 

Patron Unveils a New High-End Smoked Tequila


Patron is pushing deeper into the high-end tequila field. The company plans to unveil a new premium offering Monday that brings a hint of smoke to the popular spirit.

 

Beer Caviar is a Thing at the World Cup


Sure, you’ve heard of beer and you’ve heard of caviar, but what about beer caviar? In honor of this year’s World Cup, Carlsberg has made what it claims to be the world’s first beer caviar.

 
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Sustainable Cocktails Could Be the Next Big Trend in Bartending


From the resurgence of craft cocktails to drinks devised purely for sharing on Instagram, there always seems to be a new beverage fad sweeping through urban cafés, restaurants, and bars. But a n

 

Macallan’s New Distillery Will Have 952 Bottles Of Whisky To Taste


Guests can sample some of Macallan's most expensive bottles during their visit.

 

One Shot Of This Whisky Costs $65,000


Smashing all records, two bottles sell for $2 million.

 

Tequila Is Becoming More Than Just A Special Cinco De Mayo Drink


High-end tequila is in particular demand.

 

Coke Vs. Pepsi: The Biggest Soda Rivalry In History Is In Full Swing Again


Battling for a shrinking soda-loving population

 

Jim Beam And Budweiser Are Making A Beer Together


The collaboration will use Budweiser's beer and Jim Beam's bourbon barrels.

 
 
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