Going Local And Artsy: Hennessy’s Inspiration For Chinese New Year

In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig.

 

Hennessy’s Strategy To Lure Cognac Drinkers Back To The Table

Hennessy shared their plan with Jing Daily, which involved establishing their brand in the south, then gaining more of a share in the greater Shanghai region, and then moving on to northern cities lik

 

Chinese Wines Headed For UK Supermarkets

Recent media reports have stoked fears that insatiable Chinese demand for wine may propel a global wine shortage, but China may actually be poised to start exporting more of its own vintages to the rest of the world.

 
 
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