Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said.
A UK brewer challenged by Game of Thrones broadcaster HBO over the name of one of its beers has welcomed a decision to dismiss the case.
Pernod Ricard has livestreamed the first episode of a new "cultural talk show" backed by its Martell Cognac brand.
UK sparkling wine producer Gusbourne Estates is to increase its vineyard footprint in the country by almost a quarter.
Carlsberg's UK unit has announced the launch of Brooklyn Brewery's 0.4% abv beer in the country.
Campari Group has launched a global advertising push for its Aperol brand.
Henkell Freixenet is using Instagrammable tools such as a new 'Henkell bowl' serve and a nail varnish in the colours of Mionetto Prosecco to appeal to consumers on social media.
UK cider producer Thatchers has renamed its Old Rascal brand ahead of a new campaign.
Heineken UK is to launch a new TV ad for Strongbow cider as part of a multi-million pound push.
Featured This Week
House of Angostura