Anheuser-busch Inbev Unveils Localised Budweiser Cans For Detroit’s Big Sean

The US division of Anheuser-Busch InBev has put an image of a Detroit rapper on cans of Budweiser in Michigan as beverage companies increasingly go local for targetted marketing campaigns.

 

Australia Next For Pepsico’s Branded Sodastream Syrups

PepsiCo has lined up Australia as the next market to stock some of its soft drinks brands for use with the SodaStream home-carbonation platform.

 
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Ron La Hechicera’s Serie Experimental No. 2, The Banana Experiment Rum

Colombian rum distiller La Hechicera is set to release the second iteration in its namesake's 'Experimental' series of bottlings.

 

Pernod Ricard Turns Japanese For Monkey 47 Distiller’s Cut 2020

The latest annual limited edition bottling from Pernod Ricard's Monkey 47 gin brand has been announced this week, with a Japanese influence reigning over the iteration.

 
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“carbon Neutrality Will Be Basic Hygiene Factor Stuff In Ten Years Time”

Earlier this month, just-drinks spoke to Eden Mill founder Paul Miller about the alcohol industry's re-tuned focus on sustainability and how the company's plan to open a carbon-neutral distillery in S

 

Pepsico Agrees Ryder Cup Sponsorship Deal

PepsiCo is to be the official partner of golf's Ryder Cup after signing another sports sponsorship deal.

 

Evan Williams Bourbon Gets Packaging Touch-up From Heaven Hill Distilleries

Heaven Hill Distilleries has lined up a packaging upgrade for its Evan Williams Bourbon portfolio.

 

Castle Brands Readies Goslings Papa Seal 2020 Ultra-premium Rum

Pernod Ricard's Castle Brands division has lined up the second bottling from its Goslings rum brand's 'Papa Seal' series in the US.

 

Uk On-premise Dealt “potentially Fatal Blow” By England Covid Curfew

England's on-premise channel has been instructed to close its doors at 2200 every evening, as an uptick in COVID-19 cases prompts a partial restoration of lockdown measures in the country.

 

Edrington’s The Macallan Edition No 6 Single Malt

Edrington has drawn the 'Edition Series' from single malt Scotch whisky The Macallan to a close with a sixth and final expression.

 
 
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