The US division of Anheuser-Busch InBev has put an image of a Detroit rapper on cans of Budweiser in Michigan as beverage companies increasingly go local for targetted marketing campaigns.

PepsiCo has lined up Australia as the next market to stock some of its soft drinks brands for use with the SodaStream home-carbonation platform.

Colombian rum distiller La Hechicera is set to release the second iteration in its namesake's 'Experimental' series of bottlings.

The latest annual limited edition bottling from Pernod Ricard's Monkey 47 gin brand has been announced this week, with a Japanese influence reigning over the iteration.

Earlier this month, just-drinks spoke to Eden Mill founder Paul Miller about the alcohol industry's re-tuned focus on sustainability and how the company's plan to open a carbon-neutral distillery in S

PepsiCo is to be the official partner of golf's Ryder Cup after signing another sports sponsorship deal.

Heaven Hill Distilleries has lined up a packaging upgrade for its Evan Williams Bourbon portfolio.

Pernod Ricard's Castle Brands division has lined up the second bottling from its Goslings rum brand's 'Papa Seal' series in the US.

England's on-premise channel has been instructed to close its doors at 2200 every evening, as an uptick in COVID-19 cases prompts a partial restoration of lockdown measures in the country.

Edrington has drawn the 'Edition Series' from single malt Scotch whisky The Macallan to a close with a sixth and final expression.