Bacardi Launches Global Grey Goose Campaign To Combat “dumbed Down” Vodka Category

Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said.


Wadworth Beats Hbo In Trademark Battle Over Game Of Stones Ale

A UK brewer challenged by Game of Thrones broadcaster HBO over the name of one of its beers has welcomed a decision to dismiss the case.


Pernod Ricard Hosts Live Entertainment Talk Show For Martell Cognac

Pernod Ricard has livestreamed the first episode of a new "cultural talk show" backed by its Martell Cognac brand.


Gusbourne Estates Targets Production Increase With More Vines

UK sparkling wine producer Gusbourne Estates is to increase its vineyard footprint in the country by almost a quarter.


Zamora Co Fights “marketing Gimmick” Gins With Icelandic Plant Build

Zamora Co is upping its international focus with construction of an Icelandic production centre for its Martin Miller's Gin and the potential launch of coffee-based RTD cans for signature liqueur Lico


Carlsberg Brings Low-alcohol Brooklyn Special Effects To Uk

Carlsberg's UK unit has announced the launch of Brooklyn Brewery's 0.4% abv beer in the country.


Campari Group Lines Up Global Aperol Campaign

Campari Group has launched a global advertising push for its Aperol brand.


Henkell Freixenet Harnesses Instagram Power With New Serves And Nail Polish

Henkell Freixenet is using Instagrammable tools such as a new 'Henkell bowl' serve and a nail varnish in the colours of Mionetto Prosecco to appeal to consumers on social media.


Thatchers Gives New Life To Old Rascal With Name Change

UK cider producer Thatchers has renamed its Old Rascal brand ahead of a new campaign.


Heineken Lines Up Uk Strongbow Ad Celebrating “local Heroes”

Heineken UK is to launch a new TV ad for Strongbow cider as part of a multi-million pound push.

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