Salman Khan Gives Namaste A Twist In Pepsi Campaign, Promotes Social Distancing

The self-shot video features Khan performing to the new 'Swag se solo' anthem.The campaign entails launching a TikTok challenge to inspire people to imbibe contactless form of greetings


Forget Dalgona, Stir Up A Whisky Cocktail

On World Whisky Day, Lounge explores ways to play up your bourbons, Scotches and single malts

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Budweiser Is Back In Delhi: Tribunal Orders Ab Inbev To Resume Sales In City For Now

The tribunal issued a one-page order on February 4 saying the ban was being 'stayed' as it continues to hear the company's appeal.The next tribunal appeal hearing is on February 25, the order said


Where India?s Top Bosses Hit Reset

Business leaders from around India tell Lounge where they go to recharge over the New Year.Disconnecting from work and phone to set new goals and reenergise top priorities for year-ending breaks


Is Rum The New Hipster Drink

Aged, flavoured and infused with in-house blends, bars and restaurants are serving rum cocktails in innovative ways.Mixologists predict the dawn of rum signalling the end of gin in hipster glory


You Will Soon Get Non-alcoholic Budweiser In India

Budweiser 0.0 will be available in Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata, and Gujarat.AB InBev is India?s second largest beer company


Coca-cola India & South West Asia Appoints Vp For M&a And New Ventures

Harsh Bhutani appointed as the VP, finance (CFO), effective from 1 August 2019.Sarvita Sethi is appointed as the news VP, M&A for the company


Ab Inbev Looks To Launch Two Non-alcoholic Beers In Next 3 Months

AB InBev will launch the two products?Budweiser 0.0 and Hoegaarden 0.0?in the next three months in India.The launches are in line with AB InBev's global push to offer more low- to non-alcoholic bevera


My One Rule About Scotch Is You Drink It The Way You Like It

Beam Suntory?s master Scotch ambassador speaks to Lounge on the potential of single malts in India.Simon Brooking is involved with brands like Laphroaig, The Ardmore, Bowmore and Auchentoshan


Diageo India’s Julie Bramham Has Her Glass Full

Diageo India's chief marketing officer Julie Bramham oversees innovation for the brand?s wide range of award-winning alcobev portfolio.Her biggest learning experience has come from the time she spent

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