Lvmh’s Moet Hennessy Buys 50% Of Jay-z’s Champagne Brand Armand De Brignac

No financial terms were disclosed for Monday?s transaction.Armand de Brignac sold more than half a million bottles in 2019, prices of which run $300 and up


Reluctant Whisky Baron Launched A Global Hit, Glenfiddich

Sandy Grant Gordon, who has died at age 89, joined family-owned William Grant & Sons and created global market for single-malt whisky


Echo Of Coronavirus Didn’t Keep Beer Drinkers From Corona

Early headlines suggested that drinkers would hold an unfortunate overlap in names against the brand


Stressed Employees Opt For Workcations

Many are looking for a break after the WFH routine.Sula Vineyards, Fab Hotel and Mahindra Holidays are among those offering workcation packages


Diageo Incurred Loss Of 2 Mn Pounds On Sale Of India Wine Business

Talking about consumption preferences, Diageo said consumers who drink alcohol are increasingly choosing spirits over beer and wine.Diageo's India subsidiary posted a consolidated net loss of ?246.6


Salman Khan Gives Namaste A Twist In Pepsi Campaign, Promotes Social Distancing

The self-shot video features Khan performing to the new 'Swag se solo' anthem.The campaign entails launching a TikTok challenge to inspire people to imbibe contactless form of greetings


Forget Dalgona, Stir Up A Whisky Cocktail

On World Whisky Day, Lounge explores ways to play up your bourbons, Scotches and single malts


Budweiser Is Back In Delhi: Tribunal Orders Ab Inbev To Resume Sales In City For Now

The tribunal issued a one-page order on February 4 saying the ban was being 'stayed' as it continues to hear the company's appeal.The next tribunal appeal hearing is on February 25, the order said


Where India?s Top Bosses Hit Reset

Business leaders from around India tell Lounge where they go to recharge over the New Year.Disconnecting from work and phone to set new goals and reenergise top priorities for year-ending breaks


Is Rum The New Hipster Drink

Aged, flavoured and infused with in-house blends, bars and restaurants are serving rum cocktails in innovative ways.Mixologists predict the dawn of rum signalling the end of gin in hipster glory

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