Glenfiddich Launches Interactive Game To Tell Brand Story

Under the theme of solving a detective case, Glenfiddich invites guests to interact with actors to analyse clues and threads left by suspects to reveal the truth of the missing Glenfiddich bottle.


Carlsberg Malaysia?s Pearl Lai On Disruptive Yet Straightforward Use Of Pr

"PR is no longer about storytelling by brand owner but experience-sharing and perception exchange by consumer or community."


Coca-cola Releases Hk Heritage Design Tall Cans

From 18 March onwards, the special edition will be available across major convenience stores and selected restaurants.


Heineken Rolls Out ?holiday Troubles? Campaign Starting With 15 Apac Markets

Prior to the launch of the global campaign, Heineken interviewed consumers across the region in search of inspiring insights, before preparing the campaign.


Carlsberg Singapore Looks To Usher Prosperity With Cny Campaign

Carlsberg will employ both ATL and BTL advertisements.


Nescafé Launches New Campaign To Promote Mild Black Coffee

The campaign features Veteran actor Kenneth Tsang (曾江) to promote the new ready-to-drink mild black coffee.


Malaysian Rapper Altimet Fronts Nescafe?s Campaign Targeted At ?everyday Hustlers?

Aimed for a gritty feel, Nescafe Malaysia engaged Publicis Malaysia and Mindshare for the campaign.


Coca-cola Sweetens The Deal For K-pop Fans With New Bts Packaging

The packaging is slated for release at the end of July.


Festive Season Contributes To Heineken Malaysia?s Rm434m Revenue

According to Hans Essaadi, MD of Heineken, the company's performance was driven by higher sales volume from "effective execution of commercial strategies".


Pepsico Steps Up Marketing Investment On Its ?big Brands?

This includes brands such as Pepsi, Gatorade and DEW.

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