Wild Turkey, Complex Partner On Social Video Series Starring Mcconaughey

The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page.


Campaign Trail: Bombay Sapphire Brings New Meaning To Ugc With Crowdsourced Creative

Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.


Pepsi Kicks Off Campaign To Celebrate Nfl’s 100th Season

The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.


Jetblue Takes Off With Pepsico By Adding Airline’s Logo To Landmark Sign In Nyc

The companies encourage social media users to post photos of the temporary installation with the hashtag #PepsiOnJetBlue.


Sprite Highlights Hip-hop Culture With ‘thirst For Yours’ Campaign

The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.


Corona Lets Beer Drinkers Pay With Plastic Waste For World Oceans Day

Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.


Smirnoff Mixes Influencers, Experiential And Content Marketing For Extensive Pride Campaign

The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.


Report: Absolut Sees 2.5x Higher Engagement With Reddit Video Ads

The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."


Smirnoff Contest Solicits Pitches To Bring Fourth Of July Parties To Life

Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.


Grey Goose Serves Holiday Travelers With Ferris Wheel, Pop-up Bar At Jfk Airport

Travelers can pull a lever to open the door of a mini chalet on the wheel, unlocking a recipe they can photograph and use to make cocktails at home.

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