Don Julio Honors Founder, Bartenders In Largest Campaign To Date

The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.


Budweiser Embraces ‘bones & Bud’ Meme With Life-size Beer Pillow

Internet memes can be powerful ways for brands to boost their exposure on social media, especially if they act quickly.


Absolut Promotes Voting With Its First Tv Ad In 3 Years

The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.


Stella Artois Brings Five-star Hotel Service To Homebodies

Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.


Jose Cuervo Taps Lil Dicky To Host First Episode Of Live Youtube Series

The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.


Stella Artois’ Dreamy New Spot Embraces Summer Personas

The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities.


Budweiser Cuts Beer Prices Based On St. Louis Heat Waves

Building on the momentum of the Fourth of July, the Chill Zone Giveaway promotes summer beer drinking even as many people remain close to home.


Starbucks’ Stumble On Black Lives Matter Shows Rising Stakes For Brands In Addressing Race

Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position ? but the damage may already have been done.


Grey Goose Hires Bartenders For Video Mixology Series

"House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.


Patrón Goes Virtual For The ‘super Bowl Of Tequila’

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

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