Budweiser Cuts Beer Prices Based On St. Louis Heat Waves

Building on the momentum of the Fourth of July, the Chill Zone Giveaway promotes summer beer drinking even as many people remain close to home.


Starbucks’ Stumble On Black Lives Matter Shows Rising Stakes For Brands In Addressing Race

Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position ? but the damage may already have been done.


Grey Goose Hires Bartenders For Video Mixology Series

"House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.


Patrón Goes Virtual For The ‘super Bowl Of Tequila’

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

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Stella Artois Raises Funds For Bars To Remind Consumers ‘There’s Always An After’

Anheuser-Busch beer brand Stella Artois is running a social media campaign to raise funds for small businesses affected by Covid-19, the company shared with Marketing Dive.


Stella Artois Taps ‘love Is Blind’ Stars To Talk Romance On Instagram Live

Couples who get engaged while social distancing can post with the hashtag #WeddingContest to enter for a chance to have the brand fund their wedding.


Campaign Trail: Fanta Satirizes Cinematic Sports Clips In ‘idiot Influencer’ Ads

A 90-second hero spot and OOH placements from the soda brand feature real-life internet personalities goofing off to emphasize the importance of play.


Sodastream Names 1st Us Cmo As Pepsico Amplifies Sustainability Mission

Matt Kahn previously served as VP of marketing at Heineken, where he helped develop Dos Equis' famous "Most Interesting Man" campaign.


Stella Artois Pushes Romance And Experiences In Valentine’s Day Spot

Alongside two video ads and an OOH activation, the campaign includes partnerships with dating app Bumble and food delivery service Postmates.


Heineken Uses James Bond Ad To Push Non-alcoholic Beer

The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.

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