Pepsi Activates Experiential Dance Pods At Hersheypark

Created with design agency Jam3, the 2,500-square-foot space is stationed within the park and links several pre-pandemic tactics while expanding the soda brand's musical ties.


Budweiser Encourages Rivals To Join ‘green’ St. Patrick’s Day Push For Sustainability

With many bars still closed due to COVID-19, the brewer is flipping a holiday tradition to focus on doling out Renewable Energy Certificates.


Stella Artois Debuts Mock Financial Services Company To Ease Tax Season Stress

Consumers can become "account holders" in Stella Mutual by resharing social media posts for a chance to win cash, a refrigerator full of beer and more.


Pepsi Deploys Customized Voice-overs To Balance Personalization, Reach In Zero Sugar Push

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.

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Bacardi Extends ‘conga’ Remix Push With First-of-its-kind Snapchat Ar Activation

The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.


Stella Artois Asks People To ‘invest Your Heartbeats’ In Special Occasions

A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories.


Stella Artois Ties With Blue Apron To Serve At-home Super Bowl Menu

NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.


Budweiser Zero Unites Athletes To Support Dry January

The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year.


Stella Artois Lifts Curtain On Private Broadway Performance Contest

Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.


Jose Cuervo Supports At-home Day Of The Dead Festivities With Ofrenda Kits

The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.

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