Bacardi Extends ‘conga’ Remix Push With First-of-its-kind Snapchat Ar Activation

The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.


Stella Artois Asks People To ‘invest Your Heartbeats’ In Special Occasions

A Super Bowl spot kicks off a campaign inspired by the idea that a person's heart beats 2.5 billion times in their life, and those moments should go toward creating good memories.


Stella Artois Ties With Blue Apron To Serve At-home Super Bowl Menu

NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.


Budweiser Zero Unites Athletes To Support Dry January

The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year.


Stella Artois Lifts Curtain On Private Broadway Performance Contest

Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.


Jose Cuervo Supports At-home Day Of The Dead Festivities With Ofrenda Kits

The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.


Don Julio Honors Founder, Bartenders In Largest Campaign To Date

The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.


Budweiser Embraces ‘bones & Bud’ Meme With Life-size Beer Pillow

Internet memes can be powerful ways for brands to boost their exposure on social media, especially if they act quickly.


Absolut Promotes Voting With Its First Tv Ad In 3 Years

The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.


Stella Artois Brings Five-star Hotel Service To Homebodies

Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.

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