Sprite Highlights Hip-hop Culture With ‘thirst For Yours’ Campaign

The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.


Corona Lets Beer Drinkers Pay With Plastic Waste For World Oceans Day

Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.


Smirnoff Mixes Influencers, Experiential And Content Marketing For Extensive Pride Campaign

The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.


Report: Absolut Sees 2.5x Higher Engagement With Reddit Video Ads

The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."


Smirnoff Contest Solicits Pitches To Bring Fourth Of July Parties To Life

Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.


Grey Goose Serves Holiday Travelers With Ferris Wheel, Pop-up Bar At Jfk Airport

Travelers can pull a lever to open the door of a mini chalet on the wheel, unlocking a recipe they can photograph and use to make cocktails at home.


From Heineken To Duracell, Brands Across Categories Rapidly Expand E-commerce Teams

Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found.


Sprite Urges Fans To ‘get Vocal’ About What Matters To Them Via Hip-hop Platform

The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.


Brewdog Airlines Offers Group Travel Experience For Craft Brewer’s Fans

The trip is open to "Equity Punks," which is how the company refers to those who invested in its crowdfunding, capital-raising efforts.


Perrier, Sodastream Promote Alternative Halloween Costume Ideas

The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso‚Äč.

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