Most FMCG companies sell ‘dead products’, in that once they’re off the shelf, there’s little more a brand can do to talk to a consumer.

 

Coca-Cola and the NBA (National Basketball Association) have ended their 28-year marketing partnership, with rival Pepsi taking over sponsorship of the US sports body.

 

Dan Jago, the highly-respected category director of beers, wines and spirits, at Tesco revealed some insights on its wine shoppers using Clubcard and other data.

 

Diageo’s Johnnie Walker is embarking on its first UK TV campaign for 50 years, as part of the brand’s plan to revive the flagging whisky category by attracting a new generation of younger consumers.

 
 
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