Sipsmith On Why After 10 Years It’s ‘supercharging’ Its Brand

The gin market has exploded since Sipsmith started 10 years ago, and with competition rising the "pioneer" of craft gin is hoping to "supercharge" its brand.


Brewdog, Boots, Asda: 5 Things That Mattered This Week And Why

Catch up on all the marketing news from the last week including BrewDog's 'most honest ad ever', Boots's move into digital loyalty and Asda's plans following the failed merger.


Brewdog Needs To Be Honest With Itself About Its ‘honest’ New Ad

The craft beer brand's "most honest ad ever" is nothing of the sort and is instead a sign that this "anti-mainstream" brewer has realised that the big brand advertising is crucial to raising awareness


Heineken Launches First Cross-brand Zero-alcohol Campaign To Help ?explode The Category? ? Marketing Week

Heineken's 'Say Yes' campaign, which includes Heineken 0.0, Birra Moretti Zero and Old Mout Alcohol-free, marks the drinks giant's biggest investment in low and no alcohol to date.


Mark Ritson: Turning Carlsberg Liverpool-red Is A Branding Masterstroke

By adopting Liverpool FC's red colour to celebrate its long association with the club, Carlsberg continues to play with its distinctive assets in a way that revitalises the brand.


Coca-cola Moves Into Alcohol Market With Premium Mixers

Coca-Cola's Signature Mixers range marks the first time the brand has expanded into the alcohol space and taps into the growing premium mixer market.


Amstel Applauds Carlsberg’s ‘bold’ Approach As It Launches Campaign Starring Jeff Bridges

The aim of the campaign, which features the Hollywood actor as a ?human bridge?, is to make Amstel the beer brand that's talked about in 2019 and broaden its consumer base.


Diageo Wants To Make Healthier Drinking ‘interesting’ With Premium Flavoured Vodka

Diageo is positioning Ketel One Botanical as a new category in the spirits market that appeals to "mindful" drinkers who still want premium cocktails.


Was Ab Inbev Right To Choose Budweiser Over Stella Artois As The Name For Its Uk Business?

The world?s biggest brewer has changed its name in the UK as it looks to raise the profile of the business and become as famous as its brands.


How Being ‘masculine’ Helped Strongbow Dark Fruit Recruit New Cider Fans

Strongbow Dark Fruit is now the second best-selling draught cider in the UK, which its marketing director puts down to sticking to the master brand's masculine roots rather than being "tempted to make

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