How Glenfiddich Went Into Battle To Win The Whisky Wars – Marketing Week

A famous old name turned its fortunes around and repositioned itself as the leading whisky brand thanks to clever targeting and content creation.


Brewdog And Starbucks On Why It Is ‘a Mistake’ Not To Involve In-house Teams In Pitching – Marketing Week

Both brands admit they have learned the hard way that no involving in-house teams with pitch processes can create a ?negative environment? internally.


Carlsberg Shows How Attitudes Have Changed Since Admitting It Wasn’t The Best Beer In The World – Marketing Week

As Carlsberg UK enters the second-phase of its turnaround it admits that there has been disappointing off-trade results.


Heineken Pushes Non-alcoholic Beer In James Bond Ad ? Marketing Week

Heineken is using it's 20-year partnership with James Bond to challenge preconceptions about non-alcoholic beer and boost growth.

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Carlsberg’s ‘probably Not’ Crowned Ad Campaign Of The Year

Carlsberg's campaign, which is an inversion of its own tagline, has been voted the best of 2019 in a closely-fought final.


Tesco V Carlsberg: Vote For The Best Marketing Campaign Of 2019

Just Tesco and Carlsberg remain in the battle to be crowned the best marketing campaign of 2019.

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Sipsmith On Why After 10 Years It’s ‘supercharging’ Its Brand

The gin market has exploded since Sipsmith started 10 years ago, and with competition rising the "pioneer" of craft gin is hoping to "supercharge" its brand.


Brewdog, Boots, Asda: 5 Things That Mattered This Week And Why

Catch up on all the marketing news from the last week including BrewDog's 'most honest ad ever', Boots's move into digital loyalty and Asda's plans following the failed merger.

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Brewdog Needs To Be Honest With Itself About Its ‘honest’ New Ad

The craft beer brand's "most honest ad ever" is nothing of the sort and is instead a sign that this "anti-mainstream" brewer has realised that the big brand advertising is crucial to raising awareness


Heineken Launches First Cross-brand Zero-alcohol Campaign To Help ?explode The Category? ? Marketing Week

Heineken's 'Say Yes' campaign, which includes Heineken 0.0, Birra Moretti Zero and Old Mout Alcohol-free, marks the drinks giant's biggest investment in low and no alcohol to date.

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