SABMiller is developing beers to attract wine and spirits drinkers as it looks to counter similar innovation drives from rival brewers AB InBev and Heineken to introduce new beer styles.

Health experts have banded together to put pressure on the government and the food industry to cut the sugar content of products claiming the marketing ploys to reverse the UK’s obesity crisis have been ‘ineffective’.

Diageo is hoping its £12m advertising push for Guinness fuels demand in the on-trade but industry observers warn the brand needs to extend into new drinking occasions to attract younger fans and reverse declining sales. 

Peter Gutierrez, managing director of Jose Cuervo tequila, speaks to Charlotte McEleny about the brand’s new Cuervo Cold campaign, and how he plans to get consumers to think of tequila as something to be enjoyed, not to get drunk with.