The brand, part of William Grant & Sons selected Minneapolis-based Fallon as global and US creative agency of record after a formal review.


#MixResponsibly, "is meant to encourage continued communication of people's physical and emotional boundaries," says Absolut CMO.

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This summer may prove to be one of the hottest in modern history, and while that may be an anathema for human comfort and health conditions, it could be a boon for a new "multi-sensory" out-of-home me


It's the largest media buy in 10 years for Disaronno International, promoting two products that first debuted in 2020.


The murals "align with our ambition for a sustainable world powered by electric cars," said Volvo's Janique Helson.


Some proceeds from sale of newly packaged brew are going toward the James Beard Foundation's Open For Good program.


The 2021 ad says: "Can't make it to the pub? Bring the pub home to you."


One lucky party-giver will win the experience, complete with a Jim Beam-supplied, "licensed" bartender to serve bourbon cocktails.


Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana.


"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan.

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