Marketing Daily: Glenfiddich Wants You To ‘pop Open’ A Bottle Of Its New Grand Cru

Glenfiddich Scotch whisky is promoting its new Grand Cru in the U.S. with a campaign centered on digital ads and New York and Los Angeles out-of-home locations.

 

Marketing Daily: Beverage Spotlight: New Age Gains Distribution While Awaiting Cbd Launch

In the U.S. alone, New Age is sitting on more than $50 million of pre-orders for its CBD-infused drinks.

 

Marketing Daily: Jose Cuervo Celebrates History, Craftsmanship

The agency was inspired by the age-old question: If you could have a drink with any historical figure, who would it be?

 

Accounts On The Move: Fig Awarded Global Aor Duties For Ketel One Vodka

Diageo is appointing FIG global agency of record for Ketel One Vodka. The brand previously worked with Barton F. Graf.  FIG will launch its first work this fall across TV, social, digital, events

 

Marketing Daily: Glenlivet Transforms Bottle, Woos New Segments (including Moms)

The venerable single malt is wooing young adults through partnerships, nontraditional occasions, updated look.

 

Marketing Daily: Jose Cuervo’s Cinco Promo: Free Laundry For A Year (huh?)

The connection has to do with Cinco falling on Sunday this year.

 

Out To Launch: Nescafe Opens Up Coffee Pop-ups

Nescafé is promoting its coffee products Sweet & Creamy and Gold by introducing a bike cafe to college students in Toronto.The "Coffee Shop Chauffeur" mobile pop-up, developed with Boulder-

 

Marketing Daily: Stella Artois Says Being Present Is The Best Present

A holidays extension of the beer's "Joie de Biere" campaign includes TV, digital and OOH.

 

Marketing Daily: Chevy, Panera, Hungry Howie’s Contribute To Breast Cancer Awareness, Research

Chevrolet's continued support for breast cancer awareness underpins the brand's community-focused marketing platform, Chevy Cares.

 

Marketing Daily: Nat Geo ‘documentary’ For Heineken H41 Makes Yeast Cinematic

A branded-content video, filmed in Patagonia, targets millennials with a new craft beer's scientific-yet-exotic origin story.

 
 
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