Marketing Daily: Stella Artois Hopes New Bottles Help Restaurants Stay Alive

Some proceeds from sale of newly packaged brew are going toward the James Beard Foundation's Open For Good program.

 

Marketing Daily: Guinness Puts Irish Smile On For St. Paddy’s Day Pandemic Part Ii

The 2021 ad says: "Can't make it to the pub? Bring the pub home to you."

 

Marketing Daily: Is This A Dream? Sipping Jim Beam Cocktails In Giant Snowglobes — In Your Driveway

One lucky party-giver will win the experience, complete with a Jim Beam-supplied, "licensed" bartender to serve bourbon cocktails.

 

Marketing Daily: Bonterra Highlights ‘earth-saving’ Tasting Notes

Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana.

 

Marketing Daily: Pepsi Highlights Nfl Fan Stories

"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan.

 

Email Marketing Daily: Bingham Family Vineyards Names Big Thirst Marketing As Agency Of Record

Big Thirst Marketing will help Bingham with its email and content marketing, the agency says.

 

Marketing Daily: Sodastream’s Earth Day Pledge: No More Plastic Flavor Bottles

A video created by SodaStream conjoins Earth Day with current stay-at-home directives by showing animals in their wilderness homes.

 

Mad: Stella Artois’ Multinational Campaign To Help Bars, Restaurants Weather Crisis

The Anheuser-Busch InBev beer brand has launched a gift-card matching program and an ad campaign from agency Gut to promote it.

 

Marketing Daily: Smirnoff, Laverne Cox Team Up Again For Holiday Campaign

Cox fronts ads in which she's hosting a lavish party awash with vodka cocktails.

 

Marketing Daily: Glenfiddich Wants You To ‘pop Open’ A Bottle Of Its New Grand Cru

Glenfiddich Scotch whisky is promoting its new Grand Cru in the U.S. with a campaign centered on digital ads and New York and Los Angeles out-of-home locations.

 
 
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