Following in the footsteps of George Clooney, Sammy Hagar and Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

 

Thirty lobsters, that is, and one big, massive, probably nasty-tasting gimmick.

 

Glenfiddich's experimental whisky program taps 20 experts to choose 20 whiskies to be blended into one crazy bottle.

 

The Red Planet’s Budweiser, which the company says will be a “microgravity beer,” was announced during a panel discussion at SXSW.

 
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The world-renowned Tequila distillery launched a large-scale composting project that is making a huge impact in Mexico.

 

You are hereby absolved of the faux-macho insistence that you drink your whiskys neat.

 
Beer

When it comes to health benefits and alcohol, antioxidant-rich red wine is usually the drink drawing all the praise.

 
Beer

Get a barley grain foot scrub, hop oil wrap, or beer soak in Deschutes at Hop in the Spa.

 
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As legend has it (or Wikipedia, which is basically legend), Reggie Cunningham coined the term pickleback at Bushwick Country Club in Brooklyn in 2006.

 
Beer

There’s an undeniable connection between getting a great sweat and knocking back beers.

 
 
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