Pepsi Shakes Up Holiday Gift-giving With Mobile Spin On Paying It Forward

The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.


Kilchoman Distillery To Embed Nfc In Labels Following Bottle Tag Test

The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.


El Jimador Tequila Taps Nfc To Boost Soccer Campaign

Customers can tap their phone on bottles and coasters equipped with high-tech tags and enter for a chance to win $25,000, custom jerseys and other prizes.


Banana Republic links QR codes on wine bottle to party-planning content

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

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