In partnership with Holler, the AB InBev brand gives Venmo users a way to support the James Beard Foundation as they make payments on the app.

The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.

"Daydreaming in The Life Artois" appears on the AB InBev brand's YouTube channel every Friday through July 10.

Tapping the Black Eyed Peas for the first episode, the brand is urging fans to select songs they want to hear and ask questions of performers on social.

"Stella Sessions@Home" will appear on Instagram's IGTV video streaming service Tuesdays through Fridays.

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.

At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.

The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.

The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.