How Starbucks Uses Ai To Counter Mobile’s Isolating Effect

At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.


Pepsi Shakes Up Holiday Gift-giving With Mobile Spin On Paying It Forward

The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.

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Kilchoman Distillery To Embed Nfc In Labels Following Bottle Tag Test

The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.


El Jimador Tequila Taps Nfc To Boost Soccer Campaign

Customers can tap their phone on bottles and coasters equipped with high-tech tags and enter for a chance to win $25,000, custom jerseys and other prizes.


Banana Republic links QR codes on wine bottle to party-planning content

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

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