Betc Tries Monkey Business For Schweppes Agrumes

Schweppes is playing catch-up with more modish soft drinks/mixers and BETC Paris is punting citrus f...


Direct Line?s Piers Newson-smith Picks His Desert Island Ads

Piers Newson-Smith is head of brand strategy at Direct Line Group. He was the architect of Direc...


Naked Employees Bare All For Absolut Vodka

Booze trends are pointing firmly towards the craft end of the market, so how does a global giant like Absolut Vodka – owned by Pernod Ricard – fight back?


Mother Misfires At The Stella Artois Party

Mother has patented wacky in its various ads for Stella Artois and here's another weirdo, the ones y...

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