Coca-cola And Absolut Tackle Taste Testing For Paper Bottles

Beverage companies are using organoleptic testing for insight into how ? or if ? paper bottles affect product flavor.


Corona Beer Through The Pandemic: Tweets Tell The Tale

The brand had the misfortune of having the product name on packaging and in social media associated with the coronavirus. Here?s how it played out on Twitter.


Budweiser Adds New Renewable Energy Logo To Packaging

The King of Beers wants to become renewable-electricity royalty?with a boost from its packaging.


Getting a feel for multi-sensory packaging

Brands today are tapping into the personalization of packaging to reach the masses one consumer at a time. But standing apart from the it?s-all-about-me package decoration crowd, tactility is an under

Social Connections