Smirnoff Bottle Captures Symbolism Of Day Of The Dead

A limited-edition flavor uses of graphic patterns, vibrant colors, and digital and hand-crafted illustrations to pay tribute to Mexican customs and traditions that surround the Day of the Dead.


Carlsberg Replaces Shrink Wrap With Adhesive For Six-packs

The radical new technology, which uses adhesive dots to hold multipacks of cans together, is expected to decrease the Danish brewer?s use of...

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Smirnoff Ice Limited-edition Label Captures A ‘rhythm Journey’

Vibrant, energetic can and bottle graphics for a limited-edition Smirnoff Ice label are designed to connect with Latin America?s growing culture of...


The Whistling Chef Chilled, Ready-meal Line Is Aptly Named

Leading South African food and beverage group is the first in the country to introduce a line of chilled, ready meals that are cooked and...


Digital Printing Video Case Studies

Presented at the ?Digital Print for Packaging US 2018? in early June.


Better-for-you Beer Gets Premium Positioning

Corona introduces a low-calorie, low-carb beer with elegant packaging that positions the beer as guilt-free reward, with Corona?s master brand...

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Super-premium Tequila Bottle Embodies ‘the Noble Pursuit’

Casa Noble Tequila undergoes a rebranding that uses the family history of the brand as the basis for authentic, sophisticated new labels that...


Flasq Wine – The first wine in a can

With “convenient” and “green” top of mind, St. Helena, CA-based JT Wines is the first in the U.S. to launch its wine brand in a shatterproof, quick-chilling aluminum bottle.

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