Kickstart: The Pepsi Bottle Revolution

PepsiCo Inc. has been watching the way you struggle with a 2-liter bottle. They know that it can be difficult to pour those first few drinks out of it. (Not literally, of course, but rather through co


Stakeholders Deserve To Know How Pepsi Will Meet New Packaging Goals

With companies lining up in recent months making commitments to groups like As You Sow and Ellen MacArthur Foundation's New Plastic Economy project on plastic packaging, it is important to understand


Fanta Launches New ‘visual Identity’ With Twisted Bottle

Coca-Cola European Partners is rolling out a new look and taste for the Fanta soft drink brand. The new-look Fanta will have a spiral bottle and a new recipe for Fanta Orange which contains a third l

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