Ketel One Vodka Targets Millennial Women With ‘girls’ Night In’ Campaign

The brand is positioning its Botanical line as a go-to for conscious young women, catering to the demographic's interest in health and self-care.


Interview: Stella Artois’ Vp On How The Brand Is Becoming A Wellness Partner

Slow down, reflect and enjoy every sip of a Stella Artois—PSFK speaks with the beverage brands's Vice President Harry Lewis on its foray into the wellness space, and how it's using immersive sensor


Beck’s Upgrades Its Beer Can In An Effort To Appeal To Luxury-oriented Consumers

The German brewery designed a new beer can that mimics the shape of a champagne flute in a move to differentiate itself from competitors as well as appeal to more sophisticated events.


Schweppes Uses A Sensing Dress To Track Harassment In Social Settings

The beverage brand conducted an experiment in a Brazilian nightclub to address sexual harassment endured by women.


Coca-cola Will Soon Be Selling Alcoholic Soda In Japan

The global drinks brand is developing an alcoholic beverage for its Japanese market as it continues to branch out from soda.


Nescafe Opens A Joke Coffee Shop In Toronto

The Nescafé Coffee Taproom made fun of the modern coffee experience and forced customers to make their own coffee.


A Build-It-Yourself Mini Barrel for DIY Aging Spirits

Despite the boom in craft drinks, not everyone interested in producing their own booze has enough space—or resources—do so.


Danish Festival will collect urine to make beer

For its “Piss to Pilsner” initiative, the Roskilde music festival plans to recycle concert-goers’ urine and use it to fertilize malting barley.


California fights drought with beer brewed from recycled water sourced from NASA

Mavericks Brewing company is aiding the dangerously dry conditions in Cali by making one of its signature lines with purified water.


The World’s Oldest, Most Sustainable Alcoholic Beverage You’ve Never Heard Of

What do you think the oldest alcoholic beverage is made from? Grapes? Grains? Rice?

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