Australian craft brewery 4 Pines Brewing Company has agreed a deal with Cricket Australia to become the official beer of the Australian men?s cricket team. The deal will cover the team?s summer?


Carlton & United Breweries (CUB) has chosen to promote the Victoria Bitter brand at this year's State of Origin series as part of its wider National Rugby League (NRL) sponsorship.

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Rugby union competition Pro14 Rugby has signed up whisky distillery Loch Lomond Whiskies as its latest sponsor. The deal, which makes the brand the 'Official Spirit' of the competition?


Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand. Peroni will appear on the roster instead of?


The world?s top-selling bourbon brand Jim Beam has renewed as the ?Official Dark Spirits Partner? of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22.


Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi. Asahi picked up Tennis Australia?s?


The National Hockey League?s newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor. The two namesake organisations begin their?


Golf?s European Tour has signed up single malt whisky brand Loch Lomond Whiskies to its sponsorship portfolio. The deal will run through the organisation?s ?UK Swing? which includes six events across?

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Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season The two organisations first linked up in a sponsorship covering


Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by signing a multiyear partnership to become the official rum partner of MLS Canada. As part of a wide-ranging?

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