Pernod Ricard, which owns more than 90 brands of liquor—including Absolut Vodka, Chivas Regal, and Seagram’s Gin—supports Union des Clubs Taurins Paul Ricard (UCTPR), a collective of more than 400 clubs that support, promote, fund, and organize bullfights and other social events for bullfighting enthusiasts. UCTPR is the biggest bullfighting group in Europe.