Robinsons Brewery Adds Collectable Bottlecaps To Trooper

Robinsons Brewery has launched collector bottlecaps for its Trooper beer, which is inspired by Iron Maiden. The brewery is rolling out two million bottleca


Smirnoff Unveils Bottle Redesign

Smirnoff Vodka is rolling out a new bottle design across its No. 21 Vodka and all flavoured variants, with smaller sizes available from September. The rede


Hardys Supports England Cricket With Fifth Sporting Campaign

Accolade Wines is again running its ?The Rules According to Hardys? campaign across its Hardys wine brand, in conjunction with the brand being the official


An Apple A Day

Cider is set to once again play a key role in driving sales for retailers throughout 2019, as the category?s appeal continues to grow among consumers. Last


Apple And Fruit Cider Must Both Play Part In Driving Category Growth, Says Thatchers

There is a clear opportunity to attract more shoppers into the cider category, and there is room for both fruit and apple to grow in tandem, according to T


Doom Bar Supports Coastlines With New Campaign

Sharp?s Brewery has launched a nationwide advertising campaign for its Doom Bar beer brand, in a move designed to ?continue Doom Bar?s strong growth and co


In Focus: Spring Alcohol

Spring is the time when shoppers once again get in the mood for socialising ? and spending ? following the post-Christmas hangover when sales of many produ


Ketel One Unveils Botanical Vodka Range

Premium vodka brand Ketel One, is launching a Ketel One Botanical range from mid-March. The range includes Peach & Orange Blossom, Cucumber & Mint


Fanta Updates Zero Range With Grape Flavour

Fanta Zero is launching a Grape flavour into its portfolio, following ?huge demand? for the flavour on social media. The flavour will be available from Mar


Coca-cola Adds New Flavours To Light Cola Portfolio

Coca-Cola European Partners (CCEP) has expanded its light colas range with the addition of two new flavours - Coca-Cola zero sugar Raspberry and Diet Coke

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