Budweiser: King Of Beers

Budweiser Brewing Group has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.

 

Glasgow Distillery Company: Glasgow Distillery Company By Stand

Every Scotch whisky brand needs to be distinctive and stand out in a highly competitive marketplace, so, when the Glasgow Distillery Company (GDC) invited Stand to help them create a brand for their e

 

Brewdog Responds To Aldi’s Uncanny ‘anti-establishment’ Beer With ‘yaldi Ipa’

Is an IP/IPA war brewing between BrewDog and Aldi? Not quite, but after Aldi's own-brand beer became the talk of social media for bearing more than a passing resemblance to the brewer's Punk IPA range

 

Pepsi Preps For An Uncertain Nfl Season

As the official soft drink of the NFL for 18 seasons, football has long been a part of the Pepsi playbook. But with the season in question, Todd Kaplan, vice-president of marketing for the cola brand

 

How Heineken’s Using The Biggest Ever Non-alcoholic Beer Sponsorship To Grow The Category

Heineken recently announced a huge gear change in its alcohol marketing by entering into ?the largest ever single sponsorship deal involving a non-alcoholic beer brand?, replacing Amstel as a Uefa Eur

 

Mcguigan Wines: No Dramas By 20something

After appointing 20something as its European agency of record earlier in the year, McGuigan Wines has unveiled a suite of idents to launch the brand?s new creative platform 'No dramas, bring a McGuiga

 
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Heineken: Back To The Bars By Publicis Conseil

Heineken has launched a through the line campaign titled ?Back to the Bars? as part of its global initiative, #socialiseresponsibly. The global campaign is aimed at supporting the HoReCa around the wo

 

Why Carlsberg Amplified The Haters With Its ‘mean Tweets’ Campaign

160over90 won the PR category at The Drum Marketing Awards Europe 2020 with its Carlsberg 'Mean Tweets' campaign. Here, the team behind the entry reveal the challenges faced and strategies used to del

 
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How Heineken Refreshed Its Sales With Real-time Data

Dentsu Redstar was highly commended in the FMCG category of The Drum Marketing Awards 2020 with its work for Heineken. Here, the team behind the entry reveal the challenges faced and strategies used t

 

‘there Is Room’: How Bombay Sapphire Is Competing In The Muddled Gin Space

With branding that evokes Victorian cocktail hours, Bombay Sapphire?s distinctive blue bottle stands out among the crowding gin labels nestled on the back bar. But with the spirit enjoying a major res

 
 
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