Business On The Move: Sol, Wwf, Fentimans, And More


Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

 

Budweiser China Launches World Cup Collectible Bottles


Budweiser China has released a collection of limited-edition World Cup beer bottles as part of the brand’s global sponsorship campaign.

 

Stella Artois: Best Present For Father’s Day By Vaynermedia


On Father’s Day it’s likely that we’ll see social media feeds flood with throwback pictures and heartfelt messages even when Dad isn’t always on social media to see them. It’s a growing tren

 

Edinburgh Gin Appoints Phd Manchester To Lead Media Strategy


Ian Macleod Distillers has appointed Omnicom Media Group’s PHD Manchester to oversee media strategy and buying for Edinburgh Gin’s Summer 2018 campaign.

 

Pepsi: Uncle Drew By Lionsgate


Boston Celtics star Kyrie Irving just missed out on the finals, but his basketball playing septuagenarian Uncle Drew character, created by Pepsi, is back on the court and will star on the big screen f

 

Budweiser Plays Up Its Music Cred In Search-oriented Ooh Campaign


Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host i

 

Gordon’s Touts Its ‘instagrammable’ Pink Gin In First Tv Spot


Gordon's Gin is touting the aesthetic qualities that makes in new Pink Distilled Gin so camera read in a playful spot marking the product's first ever TV ad.

 

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Beefeater Gin Unleashes The Scent Of Summer In Oxford Circus Tube Station


Beefeater Gin has taken the scent of summer into London's underground to promote its pink strawberry gin. Filling the station with strawberry smelling posters, commuters are supposedly wafted with a s

 

Schweppes Creates Touch Sensitive Dress To Highlight Female Harassment In Nightclubs


Schweppes is taking a swing at the harrasment of women on nights out by creating a dress that shows how commonly women’s evenings are disrupted.

 
 
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