Three And A Half Degrees Of Separation To The Power Of Podcasting


The good news is that in this brave new digital world, where everyone can now be a broadcaster and media owner, every brand has the ability to communicate directly with its customers.

 

?people Do Not Listen To Radio Ads, They Listen To What Interests Them? Sometimes It?s A Radio Ad?


If a radio campaign doesn?t work, marketers don?t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused, a glo?

 

Behind The Brand: Sugarbird Gin Flies The Flag For Positive Change? And Sexy Branding


Proudly South African brand, Sugarbird Gin has launched two novel packaging ideas just in time for Christmas.

 

The Awards Wrap: Naspers Awards Top Prizes, Adfocus Awards Entry Deadline Extended, Finalists Announced In 2018 Rdmas, And Tech & E-commerce Awards


The Media Online?s weekly column delivering news of award wins, entries, competitions and winners in the media industry. Loads of news this week!

 

The Awards Wrap: Amasa Awards Open With New Award Announced, Audio Militia Celebrates Cannes Win


The Media Online?s weekly column delivering news of award wins, entries, competitions and winners in the media industry.

 

Afrika-bredenkamp Leaves Cape Town To Join Jacaranda Fm


Elana Afrika-Bredenkamp and her husband, former Kfm DJ and head of programming, and founder of Ian Bredenkamp Media, are leaving Cape Town for Johannesburg.

 

Media Moves: 10x Investments To Sponsor The Gathering: Media Edition, Hoogduijn Heads Media24 Digital, Grey Adventures Launched


The Media Online?s weekly column delivering news of account wins, people moves and media business news.

 

The Awards Wrap: Finalists Announced In Sikuvile Journalism Awards, Coca-cola Wins Big, Mtv And Tv Awards Wrap


The Media Online?s new weekly column delivering news of award wins, entries, competitions and winners in the media industry.

 

Coolest Brands: What Sa?s Next Generation Find On-trend And Aspirational


Now in its 14th year, the Sunday Times Generation Next Youth survey is considered the leading barometer of what South Africa?s kids, teens and young adults find on-trend and aspirational.

 

Heineken At The Forefront Of Innovation With Two Media Firsts In Sub-saharan Africa


An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in Sub-Saharan Africa.

 
 
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