Innovation Driving Rum?s Move Towards Premiumisation

Rum has had a bad rap for failing to keep pace with premiumisation seen in other categories. But producers are proving they have the skills and innovation to make them just as worthy of premium price


Irish Distillers Records A Story Of Irish Whiskey Podcast

Jameson whiskey owner Irish Distillers has become the latest drinks producer to launch a podcast, titled A Story of Irish Whiskey


Gordon?s Pink Gin Smashes One-million-case Mark

Diageo-owned Gordon?s Pink gin has broken the million-case barrier in under two years after selling 1.21m nine-litre cases in 2018, according to IWSR figures


Sailor Jerry Expands Range For First Time With Savage Apple

William Grant & Sons-owned spiced rum brand Sailor Jerry has launched its first line extension, called Savage Apple


Diageo Unveils Global Parental Leave Overhaul

Leading spirits producer Diageo has started a global rollout of a new parental leave policy, offering several regional businesses a minimum of 26 weeks paid in full to both parents


Hendrick?s Master Distiller On Creating A Gin That Defied Convention

Hendrick?s kick-started the craft gin movement and now the brand has entered its most exciting chapter yet. Its master distiller, Lesley Gracie, tells SB about her love of breaking the rules


Black Cow Launches First Flavoured Line Extension

Milk-based vodka brand Black Cow has launched its first flavoured line extension, which has been made with leftover and misshapen strawberries


Calabrese Creates Sixties-inspired Cocktails

Bartender Salvatore Calabrese has launched his latest menu for The Donovan Bar at luxury London hotel Brown?s, which features cocktails inspired by 1960s icons


Reyka Launches Adopt-a-puffin Scheme

Icelandic vodka brand Reyka has partnered with the National Audubon Society to launch its Adopt-a-Puffin scheme to support the protection of puffins around the world


Survey: Alcohol Brands Must ?rethink? How They Market To Men

Alcohol brands ?need to rethink? how they market to men, with adverts portraying ?old fashioned? and ?toxic? views of masculinity, according to a new study

Social Connections
General Information