Budweiser Taps Sport For More Human Connections

Budweiser, the iconic American beer brand, has doubled down on its involvement with sport, in particular women?s soccer, as a response to the perception of the brewer as a soulless industrial scale br

 

How Carlsberg?s Packaging Innovations Affect Its Marketing

The unveiling of two prototype paper beer bottles by Carlsberg last week marked the Danish brewer?s most ambitious innovation in sustainable packaging so far, but even the simpler Snap Packs, using gl

 
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Coke Wins Indonesian Cola War As Pepsi Pulls Out

Pepsi is to pull the plug on sales in Indonesia, it has announced in a long-anticipated move which comes as rival Coca-Cola plans to expand in the market.

 

Kweichow Moutai: What Makes The World’s Most Valuable Alcohol Maker?

Kweichow Moutai is China?s, and the world?s, most valuable alcohol company by market capitalisation, and is expected to surpass the value of any mainland-traded company ever. Its success is tied to Ch

 

Kfc Is Clear Winner Of Big Bash Sponsorship

Fast-food giant KFC has emerged as the standout sponsorship winner of Australia?s Big Bash League (BBL), new research finds.

 

Smirnoff Draws On Powerful Insights

NEW YORK: Smirnoff, the vodka brand owned by Diageo, is emphasising the importance of consumer insights as it seeks to conquer the challenges that are now facing many major brands.

 
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Hip Hop Connection Boosts Castle Lite

CAPE TOWN: Castle Lite, the beer brand, has yielded major benefits from its efforts to connect with drinkers who have a passion for hip hop.

 

Premium brands boost drinks industry

Effective marketing, the targeting of emerging markets and signs that consumers have been trading up to premium brands have led to strong sales for drinks groups Diageo and Anheuser-Busch InBev.

 
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