A couple of months ago, I was honoured to be invited by Wine Cellar to be on the panel for their #SkillsChallenge Workshop series on marketing.  On the sideline, there was a vivid discussion on influencers and how to best make use of them in the Wine Industry. This is a trending topic worldwide, and a lot of brands are at a loss or have been scarred from previous experiences with so-called ‘influencers.’ In a time where we find ourselves amidst a global pandemic; marketing and correct expenditure of said budget is of uttermost importance.