What Is Repeal Day And How To Celebrate It

5 December marks Repeal Day. This was the day that Prohibition, otherwise known as the great experiment, ended and America was free to consume alcohol once again.

Prohibition lasted 13 years and although it was known as the “dry” era of America’s libation history, Modern Cocktail Culture was born during this period.

Before it started, on January 16th, 1920, women were not allowed in bars/saloons. During the time, organized crime took over the production and distribution of our beloved alcohol. With no legal obligations in site and little social concerns, their underground bars let in the ladies to drink right next to the men. Add highly energized jazz music to the act of being a lawbreaker and the Roaring Twenties were on their way to infamy!

Repeal Day marks a return to the rich traditions of craft fermentation and distillation, the legitimacy of the American bartender as a contributor to the culinary arts, and the responsible enjoyment of alcohol as a sacred social custom. What better way to ring in the holiday than with high-ABV cocktails?

There are no outfits to buy, costumes to rent, rivers to dye green. Simply celebrate the day by stopping by your local bar, tavern, saloon, winery, distillery, or brewhouse and having a drink. Pick up a six-pack on your way home from work. Split a bottle of wine with a loved one. Buy a shot for a stranger. Just do it because you can!