As home-delivered food becomes increasingly popular, it can be interesting to explore the demographic of those using delivery services. Several reports show that food delivery shows no sign of slowing, with an estimated global revenue of $16 billion in 2020 and expected growth by 2023. With this booming industry comes a need to understand how different age groups utilize delivery services. Does one generation stand out as the heaviest users?
In this article, we’ll dive deeper into the demographics around who orders takeout or has meals dropped off at their doorsteps—and which group makes up the bulk of these purchases.
What stats tell us about food delivery
With the rise of apps like GrubHub, Uber Eats, and https://mealmatchmaker.com, food delivery has become an ever-growing part of our lives. Statistically speaking, Americans take advantage of these new services to the tune of 19 billion dollars per year. Delivery orders have grown a remarkable 25% in just four years and account for 17% of all restaurant visits. We can see from this data that the trend is still on the rise and doesn’t show any signs of slowing down soon.
With more varied menu options and quick service, convenience is becoming king when it comes to dinner time. Additionally, a food delivery app Caviar survey showed that 77% of users would order out more often if delivery were an option. To understand who is utilizing these services, we need to look at who is ordering the meals.
What age group uses food delivery the most?
Regarding placing orders with food delivery apps, Generation Z and Millennials are leading the way. According to an analysis of Uber Eats customers in 2020, they make up almost two-thirds of all users. It makes sense, considering that these age groups are more likely to try new technologies and be willing to pay a little extra for convenience.
Generation X comes in a distant second, accounting for just over 20% of users. Meanwhile, Baby Boomers and the Silent Generation make up 11% and 6%, respectively. It could be since older generations have more traditional habits when it comes to meals and may need to be more open to trying something new.
How does the use of food delivery vary by location?
It’s important to note that the popularity of food delivery varies depending on where you are in the world. While there is a definite general trend towards more utilization overall, some countries and cities have higher rates than others.
For example, Uber Eats found that in London, most of their users are Millennials and Generation Z. Meanwhile, the Baby Boomer age group is the most prominent customer base in Tokyo. It could be due to cultural norms, different technological access, or a preference for traditional dining habits.
It’s also important to consider how food delivery services vary from country to country. Uber Eats is the most popular in the United States, while Eat and Deliveroo are more commonly used in Europe and Australia.
What are the benefits of food delivery?
With the convenience of food delivery, it’s no wonder many people are turning to delivery services for their meals. It saves time and effort in terms of meal planning and can also reduce costs compared to eating out or ordering takeout from a restaurant. Additionally, you can access various cuisines you would need help finding in a local takeout spot.
The most significant benefit of food delivery is that options are always available, no matter your dietary needs or preferences. Whether you’re vegan, gluten-free, or just trying something new, there’s an app. Plus, many services offer discounts and promotions that make finding something delicious and affordable even easier.
Finally, food delivery is a great way to support your favorite local restaurants. Even if you don’t have time to eat in, you can still order from them and get the same delicious food you would if you were dining on-site. Plus, many apps offer contactless delivery so that you don’t have to worry about contact with the driver.
The future of food delivery
Food delivery will only become more popular and accessible in the future. Companies are already working on adding AI-powered assistants that can help you find new dishes, make recommendations based on your tastes, and even give dietary advice.
We can also expect more integration between apps so that you don’t have to search multiple platforms to find what you’re looking for. Plus, with the rise of voice assistants and other innovative home technology, ordering meals could soon become as easy as speaking a few words.
Food delivery is here to stay and will only become more popular as time goes on. With all its benefits, it’s no wonder this type of service is becoming the go-to for many people. Millennials and Generation Z are currently leading the charge, but other age groups will soon follow suit. Ultimately, convenience is vital in food delivery, so this trend isn’t going anywhere soon.