Whisky cannot be up your bum, it’s got to be fun

“Whisky cannot be up your bum, it’s got to be fun” was the mission statement of advertising Mad Man and magazine publisher Shayne Dowling as he launched a new glossy whisky title on the unsuspecting SA market at Bascule Bar in the up-market Cape Grace hotel last night. A market which has doubled in size in the last decade (chiefly at the expense of brandy) according to Spar drinks exec Ray Edwards who was hailed as “patron” of the project and who will take 6000 of the 11 000 print run for his nearly 500 Tops at Spar outlets with a turnover nudging R3 billion.

Whisky will be given away free and via subscription (@ R20 a copy), which will chill the spines of SA’s battling lifestyle magazines and place it handily in a future SA where advertising alcohol is band as a private club newsletter

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