Why Potion Cold Brew Coffee is so hot right now

Cold-brewed coffee is just hot coffee poured over ice, right? Wrong.

Cold Brew Coffee is not to be confused with iced coffee and blended drinks. It requires a different extraction method. You’re using cold filtered water, medium-coarse ground coffee and a much longer steep time to prepare cold brew. This method produces a smoother, less acidic coffee, making it ideal for those suffering from acid reflux or sensitive stomachs.

With several new ready-to-drink cold brew products hitting the market, Potion Coffee is betting on a big future for the hottest thing in straight-up cold coffee. The company’s mission is to bring the cold brew tradition from the baristas of New York to the people of South Africa. By using only the best coffee (Truth Coffee) in the business, they produce a strong, yet subtle flavoured cold brew that quenches and caffeinates like no other.

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Some might think cold brew coffee is just a passing fad of hipster coffeehouses. Fact of the matter is, cold brew coffee offer some surprising benefits to your health, your environment and your palate.

Health

According to the American Heartburn Alliance, roughly 75% of sufferers have linked traditional coffee to their discomfort. Persistent heartburn has been linked to acid reflux disease and even esophageal cancer. In addition to a sour stomach, beverages like hot coffee can potentially wear away critical tooth enamel as well. Potion coffee has no additives or preservatives.

Environment

Making cold brew requires no electricity, making it environmentally friendly.

Taste

It’s delicious, with a smoother taste and less bitterness than traditional coffee. Potion’s ready-to-drink-from-the-bottle cold brew is perfect for the sunny weather of South Africa and has a shelf life of one month plus.

Where to get it?

Current Cape Town stockists of Potion Coffee include:

Hard Pressed Cafe (Bree street),
Little Saint (Bree street)
Kleinsky’s (Seapoint)
Truth Coffee (Buitenkant)  

You can also order it online from potioncoffee.com. At the moment they are offering free delivery for 1 case (24 bottles) or more in the Cape Town area. Expected retail price is R25 per 200ml bottle.