Like any self-respecting business owner, your local coffee purveyor is always on the lookout for ways to percolate more money out of your wallet. In fact a new study found that people will pay up to 13% more for a latte if the barista takes a moment to draw a little heart on the top—so expect a lot more caffeinated Valentines in the coming months.

But it’s not just the hipster music, the bizarre French-Italian terminology, and the wildly vacillating prices at your local shop that make coffee confusing. Simply buying a bag to take home has become a study in linguistics analysis and macroeconomics. How do you figure out whether you’re paying too much for a cup of coffee (especially if you haven’t had your morning coffee yet)?

From “fair trade” to “shade grown” to the omnipresent “morning blend,” the editors of Eat This, Not That! magazine have decoded the industry jargon to make sure you’re getting your money’s worth. Read on below, and learn the other ways food marketers may be hoodwinking you with these 24 Biggest Nutrition Myths—Busted!