Wine trends for 2015


Although sales of wine have recovered strongly from the depths of the recession, Impact Databank reports that the total U.S. wine market only grew 0.3 percent in 2014 to a volume of 322 million nine-liter cases.

The tepid sales result largely from weak on-premise sales in restaurants and bars.

The report is from the current edition of The U.S. Wine Market: Impact Databank Review and Forecast.

The report said that the sparkling wine segment drove what growth there was, with an estimated increase in volume of 3 percent to 16 million cases.

Sparkling wines represent a 5 percent share of the U.S. wine market.

Last year was the sixth year that sparkling wines grew after dropping during the financial crisis of 2008.

The bad news for U.S wine companies is that imported sparkling wines grew 6.6 percent to 7.1 million cases, while domestic brands were estimated to be stable at 8.85 million cases.

Italian Prosecco was the biggest winner including wines from Mionetto, La Marca, Zonin and Riondo.

Still, Catalonia’s Freixenet Cava spakling wine and Bacardi’s Martini & Rossi Asti are the largest-volume imported sparkling wines but Veuve Clicquot and Moët & Chandon Champagne lead in retail sales terms.


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