WineStar first to offer AOC wines in cans

A French start-up company is using premium wine cans from Ball for its Languedoc-Roussillon Appellation d’Origine Contrôlée red, white and rosé wines.

Fabulous Brands, the company behind WineStar, is the first to offer French medal winning wines with an AOC-label in aluminum cans. A red, a rosé and a white wine are available in 200ml special cans produced by Ball Packaging Europe. Quality is the unique selling point of the WineStar range. All three wines are labelled AOC. The wines originate from Château de I`Ille, an award-winning wine producer from the Languedoc region. In the future, WineStar is planning to grow its range and include wines from other AOC regions like Burgundy, Bordeaux and Côtes du Rhône.

Fabulous Brands founder Cédric Segal has high ambitions: “We want to become the ‘Nespresso’ of wine and make the quality wine market more democratic. Why open a bottle when you can choose from a selection of delicious, award winning wines, one can at a time?

“We want to change the way consumers enjoy high quality French wine, in a small, elegant and trendy packaging. We worked with Ball Packaging Europe to develop premium wine cans for AOC wines to help us realize this ambition. Already prestigious customers, such as the Carrefour retail chain and the Hyatt hotels have adopted the WineStar products in their range.”