WOSA to be awarded at 6th World Bulk Wine Exhibition

Organizers of the World Bulk Wine Exhibition (WBWE) have announced the VOICE OF WINE prize to be awarded to Wines of South Africa (WOSA) at the 6th edition of the Exhibition being held on November 24-25 at Amsterdam RAI, for the efforts made to promote South African wine abroad, as well as the improvements of their image particular with the bag-in-box packaging, reports Subhash Arora

Wines of South Africa (WOSA) will be the highlight of the World Bulk Wine Exhibition after being awarded the 2014 Voice of Wine prize. With this prize, the WBWE will reward the efforts made to promote South African wine abroad, as well as the improvements on image, like the bag-in-box packaging, according to a Press Release by WBWE..

WOSA is a non-profit organization whose mission is to contribute to the success of the South African wine sector by creating the Brand South Africa as country producing exciting wines with a superb quality-price ratio. Besides helping to improve the image and reputation of South African wines on key international markets and helping develop new export market its objective is to develop South African wine tourism-in essence, the same parameters that the Indian Grape Processing Board is mandated with and is taking the baby steps.

Voice of Wine is a prize created by the World Bulk Wine Exhibition which recognizes and rewards notable groups or people who defend the values of wine and the sector’s economic, cultural and social features.

Argentinean Viticulture Corporation (COVIAR) and the Fondo Vitivinicola Mendoza –in charge of the Argentinean Wine campaign were awarded the prize last year in recognition for their respect, care and support to the wine sector, especially lobbying with the government that culminated in a presidential decree that declared wine as the national beverage on the 24th of November 2010.

Started in 2009, WBWE had 70 exhibitors and 1700 visitors from less than 30 countries in the maiden edition. In contrast, there were 176 exhibitors from 16 different countries and 5800 visitors from 68 countries. The reason for the unprecedented growth for a wine exhibition is obvious- more and more international producers of quality bulk wine are looking to open new export markets.

France and Spain were the countries with the largest number of participating wineries (43 wineries from each country) closely followed by Italy with 22 last year. Due to the quality of the wines presented, the attendance of Argentina with 15 wineries seems quite important- just like Chile (15), South Africa (8) and Australia (8).


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