Would You Drink Wine From A Can?

Just a decade ago, it was almost unheard of to consider drinking wine without a proper cork. But the economics (and convenience) of screwtops has challenged thousands of years of tradition. Even gourmet magazines have gotten comfortable with the occasional suggestion of a boxed *gasp* wine for parties.

But now, Oregon’s Union Wine Company is taking the budget bottling trend to its logical conclusion. They’ve put Pinot Noir and a Pinot Gris in an 8-ounce can (just like Pabst, Budweiser, or Miller Light). And while it will save the company an impressive 40% on its packaging costs versus bottles, the decision was as much about rebranding the wine drinking experience.

“We wanted to come up with a product that embodied our company’s philosophy of making great craft wine minus all the fuss,” explains Ryan Harms, owner of Union Wine Co. “There is a ‘winification’ of beer trend going on and Union Wine Co. is at the forefront of a new trend, the ‘beerification’ of wine.”

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