You May Be Conforming To Your Social Media Friends’ Eating Habits More Than You Think

For each serving of fruit and vegetables they assumed their Facebook friends ate, the participants devoured an extra fifth of a serving, a study showed.

Plates plunked down on the table. Phones, rather than forks, at the ready. At this point in our social media entanglement, the fact that the camera eats first is pretty much a given. Sure, some chefs still grumble about this apparently base desire to document our dishes — most recently, Heston Blumenthal expressed his displeasure at the practice — but efforts to make the table a screen-free domain have mostly fallen flat.

From the corner café to the Michelin-starred restaurant, nowhere is off limits, but it’s in its ordinariness that the social media food photo really shines. Through a continuous scroll of the typical, we communicate who we are. A perpetual feed of avocado toast, lattes and smoothie bowls is one way to convey not just how you live your life, but the plain fact that you are alive and out in the world.