Liquor Warehouse in Syracuse, New York reportedly sold 13 bottles of Effen Vodka a minute thanks to a signing session from 50 Cent.

Curtis “50 Cent” Jackson made an appearance at Liquor Warehouse in Syracuse, New York this past Saturday (April 25), to promote his Effen Vodka brand by signing bottles and taking part in a meet-and-greet with fans.

According to Syracuse.com, 50 spent close to three hours at the store, during which time they sold 1,400 bottles (277 gallons) of Fif’s signature liquor brand.

Liquor Warehouse’s owner George Angeloro reportedly stocked 300 cases (1,800 bottles or 357 gallons) of Effen Vodka, which sells for $30 a bottle, prior to the event.