Belvedere has teamed up with (RED) to launch a limited-edition bottle. Ideal for someone who wants to make a powerful statement with their liquor, the bottle is adorned with tribal art by celebrated artist, humanitarian, and royal member of the Ndebele tribe, Esther Mahlangu, in the Gauteng region of South Africa.
John Legend, ambassador for the (BELVEDERE)RED campaign, has chosen to partner with Esther Mahlangu. In the colourful style of her Ndebele tribal art, Esther has beautifully brought to life the four inspiring values of the (BELVEDERE)REDcampaign – Security, Change, Support and Unity.
For every bottle sold, Belvedere contributes 50% of its profits to the Global Fund to help fight HIV/AIDS in Africa.
It’s not just about Knowing the Difference, it’s also about Making a Difference.