Lowell’s Lager was created by two successful, Australian music industry professionals, with a passion for great tasting beer. 

Having worked with an established micro-brewer to create the ideal product, they now needed to create the brand identity. Lovells wanted to create a voice that challenged the norms of a very established and traditional beer category, and at the same time, reflected the personality and character of the two owners. It was important to reflect their personality in order to appeal to passionate beer drinkers.